Tuesday, April 25, 2006

The Lost Experience

ABC and the Producers of Lost have announced "The Lost Experience" - a.k.a. something to keep us busy over the summer so the online community stops whining about re-runs. Supposedly the game allows players to follow a series of clues from various advertising outlets (i.e. emails, phone calls, billboards) which will help us "win" the game. Win what? A fabulous trip to Hawaii? An autographed coconut from the set? No, something "better"... more answers to the mystery of the island! Clues will start during the next new episode of Lost, which is May 3rd. And (surprise, surprise), the producers say its important to not TiVo through the commercials.

Is this a shameless play for more advertising dollars? Uh-huh. Will I definitely be playing? You betcha.

Check out these articles for more info:

eOnline Article
NY Times Article


Anonymous said...

methinks this is when the show will jump the shark.

M said...

I'm going to have to go ahead and agree with you on that. It took me a full day to uncover all the mysteries of www.oceanic-air.com, and even doing that got me a little bored at times (and certainly only posed more questions instead of answering any 'island mysteries'. It's unlikely that a summer full of mystery will keep my gemini attention for more than a week (especially since there is no crazy grand prize like there is for the Google Da Vinci Code Quest.)